Happy to announce the launch of Fresh Faced, an online shop for Canadians who are passionate about what they put on their skin. Shop the best in green beauty products that are free from sulfates, synthetic chemicals, parabens, phthalates, formaldehyde, and other comprising ingredients.
Green your beauty routine for Earth Day with 10 percent. Use code EARTH10 at checkout.

The lovely French actress Melanie Laurent, star of this year’s Beginners (a must-see!) and Quentin Tarantino’s muse in Inglourious Basterds, opts for natural beauty essentials. She told Style.com that she favors Absolution radiance booster and cleansing water, and she moisturizes with Dr. Hauschka Rose Day Cream Light. Ooh la la! J’approuve.
Super excited about the online store. Brands on board: John Masters Organics, Dr. Hauschka, One Love Organics, Soapwalla, Yarok, Butter London, Revolution Organics, 100% Pure… with more to come! The headaches of cross-border shopping for Canadians looking for the best in nontoxic, natural beauty will soon be over.
If you’re south of the border, this is pretty fantastic.
The Obama administration’s proposed budget for the next fiscal year calls for an additional $19 million in funding through user fees to enable the U.S. Food and Drug Administration to more effectively regulate cosmetics, signaling the White House’s acknowledgement that the agency’s current oversight is inadequate to protect consumers.
Read the rest of the article on the Campaign for Safe Cosmetics website. Environmental Defense in Canada is pushing for something similar in Canada through it’s Just Beautiful campaign.
Sorry about the lack of updates! I’m busy building freshfaced.ca, my online shop for all things fresh and beautiful. Stay tuned.
I also have an adorable little Frenchie recovering from spinal surgery by my side. She’s the love of my life and should be back in business in a month or two. Happy Oscars Day!
As if you need another reason to switch to natural beauty products, check out the FDA’s lead analyses of big brand lipsticks, including M.A.C., Revlon, L’Oreal, CoverGirl, Lancome, Clinique, Maybelline, Chanel, Almay, and more. And just to take the scare to the next level, the FDA has not set limits for lead in cosmetics.

Essentially, retinol is a naturally occurring form of vitamin A. Retinyl palmitate is the ester of retinol and palmitic acid. Used in cosmetics, skincare, and hair care products, retinol and retinyl palmitate are touted as enhancing the appearance of dry or damaged skin by reducing flakiness and restoring softness.
But don’t let that fool you into thinking it’s a miracle product. The Environmental Working Group says that excess exposure to vitamin A is associated with toxicity that affects reproduction and development. When exposed to UV light, retinol compounds break down and produce toxic free radicals that can damage DNA and cause gene mutations—a precursor to cancer. Another concern? Retinol may be derived from animals.
Safer anti-aging ingredients include pomegranate, green tea, vitamin C, and vitamin E. Try these natural beauties:
So… since Intelligent Nutrients is not yet available in Canada (although I’m assured it will be very soon), I ordered some stuff online from a U.S.-based online store. Nearly two weeks ago! The frustration with duties and long waits and a general lack of availability of many of my favorite natural brands has inspired me to launch a brick-and-mortar shop in Toronto and online store specifically targeted to Canadians. Stay tuned for Fresh Faced (freshfaced.ca)! So excited.
I plan to carry skin care, makeup, and hair care products from my favorite paraben- and chemical-free brands, including Dr. Hauschka, Soapwalla, John Master Organics, Butter London, Nvey Eco, Vapour Organic Beauty, and more. Please let me know if you have any special requests.